Originally from New York City, Jenn started working in marketing in 2017 in Washington, D.C., and currently lives in Arlington. As a longtime resident, she enjoys art at the National Portrait Gallery and the Hirshhorn. She splits her time between Virginia, New York and Florida when she’s not working.
As a creative and data-driven marketing strategist, her last role at SHRM (Society of Human Resource Management) generated close to $10 million dollars as an individual contributor for both membership acquisition and product marketing initiatives from 2022 to late 2025.
Her first marketing campaign for SHRM membership generated close to $500,000 in one week, nearly 3 months after she got hired. You can check out her work with SHRM on this website for more information.
Since 2017, Jenn has worked with various marketing agencies across the country to work as a liaison for marketing projects. For in-house marketing, she has also worked with big & small partnerships in the nonprofit and for-profit industries including Amazon Web Services, American Heart Association, Centers for Disease Control and Prevention, Democratic National Committee, J. J. Keller, Microsoft, Regeneron, Psych Hub and VSP Insurance.
Whether your organization needs an entirely new marketing strategy or tips to revamp an existing strategy, Jenn knows what works. She uses your input to combine both data and creative digital marketing to reach or exceed marketing goals no matter what roadblocks may lie ahead.
Thinking outside of the box isn’t just a nice-to-have, it’s her specialty.
Marketing Strengths:
- AP Style — writing and copyediting skills for that perfect marketing copy.
- A/B Testing — let’s not suggest it, let’s do it! A/B testing is discussed a lot in the marketing world, but when done correctly, it can really help achieve goals as small as email open rates.
- Budgeting and Reporting — I co-created a program using Python, Zapier and a File Transfer Process (FTP) to automate more than 25 monthly marketing reports in 2022. It works effortlessly with a simple script! No more manual pulls or long hours retrieving and sending data.
- Conversion Rate Optimization — optimizing the customer journey to maximize engagement and drive results.
- Crisis Management and PR — safeguarding reputation and maintaining trust during challenging situations.
- Demand Generation — finding leads that actually work!
- Digital media including paid social/display ads (Meta, LinkedIn, Google, etc.).
- Email Marketing — creating targeted campaigns that deliver measurable results.
- Market Research — uncovering insights to inform data-driven strategies.
- Partnership Development — fostering strategic cross-functional collaborations to expand reach and create shared value.
- Project Management — ensuring every campaign runs smoothly, on time, and within budget.
- SEO and Content Strategy — driving organic growth through optimized and engaging content.
- Social Media Strategy — building brand awareness and engagement across platforms, creating monthly calendars and editing images, video and audio content with easy-to-use software. And much more!
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Jenn Von Willer 